Pacifico Beer, a 125-year story in Mazatlan

When visiting Mazatlán, one of the most common alcoholic beverages you’ll find in restaurants, bars, convenience stores, and shops is Pacífico Beer.

A beer 100% from Mazatlán, it has earned the preference of both locals and visitors thanks to its flavor and wide variety of presentations.

 

Today, Pacífico is available in different types and flavors, often served in Mazatlán’s all-inclusive hotels as part of their beverage offerings.

 

The origins of Pacífico Beer date back to the early 20th century, on March 14, 1900, with the founding of La Gran Cervecería del Pacífico. The brewery was established by its partners Melcher’s, Emilio Philippi, Jorge Claussen, J. Schuelhe, Germán Evers, Alejandro Loubet, Federico Marburg, and Carlos Bolken.

 

They formalized the company under Deed No. 44, certified by Francisco G. Alcalde, a lawyer and notary at the time. With an initial investment of 300,000 pesos, they acquired the most modern machinery available in the United States, enabling monthly production of 175,000 liters and 26,000 cartons.

 

This milestone set the foundation for the brewing industry in Mazatlán, launching a pilsner-style beer—fresh, bottled, and high-quality—that quickly became a favorite among the people of Sinaloa.

 

Back then, a case of twelve half-liter bottles cost 2 pesos with 10 cents, while a carton of twelve small bottles sold for 1 peso with 50 cents.

 

The original brewery extended to the edge of Zaragoza Park, initially employing only ten men. Soon after, it opened a wholesale and retail distribution center.

 

In 1954, the company was acquired by Grupo Modelo and later became part of the portfolio of Belgian-Brazilian brewing giant Anheuser-Busch InBev.

 

Pacífico’s success did not go unnoticed, and in June 2012, Grupo Modelo officially incorporated the brewery in a deal worth approximately 20 million dollars. Grupo Modelo, based in Belgium, is also known for global brands like Budweiser and Corona.

 

Pacífico Beer has become a symbol of Mazatlán and an icon of northwestern Mexico, often enjoyed at beachfront hotels and closely tied to local culture. It has also promoted moderate consumption while supporting sports in the region.

 

In the 1970s, Pacífico gained remarkable popularity among California surfers, linking the brand with adventure and the outdoor lifestyle.

 

For decades, Pacífico has sponsored national sports teams and events across multiple categories. Today, it is the official sponsor of the Mazatlán Pacific Marathon and Triathlon.

 

Pacífico Beer is known for its smooth, refreshing taste with subtle malt and citrus notes. It has a pale golden color and around 4.5% alcohol by volume (depending on the variety).

 

How many types of Pacífico Beer are there today?

-Pacífico Clara: The original and most recognized version, a pilsner-style lager with 4.5% ABV.

-Pacífico Light: A lighter option with fewer calories and lower alcohol content.

-Pacífico Suave: Another variety, also a light and refreshing lager, ideal for warm weather and pairing with food.

 

Presentations available:

-Bottles: “Cuartitos” (180 ml), “Medias” (350 ml), and “Ballenas” (950 ml).

-Cans: Small can (355 ml) and large can (473 ml).

-Kegs: 20 L and 30 L, for events or high-demand establishments.

-Packaging: Available in packs of 6, 12, or 24 bottles or cans.

 

The best way to enjoy Pacífico Beer is well chilled, making it the perfect companion for seafood dishes such as shrimp and fish.

 

Which Pacífico Beers are brewed in Mazatlán today?

At the Mazatlán plant, the following are produced:

-Pacífico Beer in ¼ and ½ liter bottles

-Corona Beer in ½ liter bottles

-Negra Modelo Beer in kegs, brewed only with four ingredients: water, malt, hops, and yeast (no adjuncts).

 

All of these beers can be enjoyed during your stay at Mazatlán’s all-inclusive hotels, where fun and tradition come together with every glass.